Brilliant Blu was asked by our client to come up with a strategy for selling a new product range into the Health sector; a sector previously (largely) untapped by the Group. Covid had just hit, and the client had started to receive odd enquiries for the type of product they could make, so we took our offering to market to gauge its appeal. The general feeling was that we would struggle to sell into the *NHS given that we were not on any of the frameworks historically servicing the sector.

*The product range would appeal to the whole sector but was particularly relevant to the NHS.

After a pre-campaign briefing, we were asked to undertake the entire campaign, from initial contact generation, relationship development, through to order, invoicing, arranging delivery and even after sales service.

We started by creating a Hubspot (CRM) account for the product range, and then researched and sourced a list of contacts in specific roles within the NHS.

We then created – and mailed – a series of highly relevant email communications, with messaging (created by us) tailored to each of the specifically targeted contact types, with the aim of engaging, piquing their interest and building relationships with those individuals.

This activity was then supported by a campaign of direct calling aimed at adding a personal touch to what is a highly emotive target market.

The aim of the calls was ultimately to book demos/appointments and subsequently generate sales for our client in sites (NHS Trusts/Boards) across the UK.

This activity was supported by a highly targeted, multi-platform campaign of social media, aimed at raising the awareness – and building trust – across the target markets.