We were connected with a company who were experts in the design, manufacture and installation of collaborative display systems, promotional, interactive and immersive experiences and pre-visualisation and builds for the film, TV and commercial industries.

The company were struggling to generate leads and asked us to set in motion a campaign aimed at creating leads and building the relationships necessary to access projects within the sector.

With a client roster including Rolls Royce, Abbey Road, Teletubbies, Jaguar, Shell, BP, Lexus and Twickenham Studios the credibility was there but the name awareness was not.

We started with a briefing; history, ethos, non-contact etc. We then set up a CRM, populated it with lapsed customers and the targets we were aiming at. These included the largest experiential agencies in the country along with some of the biggest brands including Google and Merlin Entertainments.

The aim of the campaign was to generate meetings with all the major brands and agencies involved in the experiential realm. We presented to ALL of the major players, including Ogilvy, Jack Morton, McCann, Clive, Saatchi, Mullen Lowe, Wonderland and TBA (to drop a few names!) in this space during a campaign of meetings – usually 2 per day – across London over a 6-month period.