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WE WORK WITH BUSINESS OWNERS AND EMPLOYEES TO BUILD CONFIDENCE AND DEVELOP THE MINDSET AND SKILLS NECESSARY TO GROW THEIR BUSINESSES AND ACCELERATE THEIR CAREERS.

Confidence and Mindset Coaching

We all have it in us to achieve great things.

But at times, we all lack the confidence to really go for it, and to be the best we can be.

All manner of mental blocks get in our (own) way, from imposter syndrome to inadequacy, a fear of failure and even a fear of success!

Success depends on our ability and confidence to try new things; to put ourselves out there, to take a risk and to be resilient enough to bounce back when things don’t go to plan. The Oxford dictionary defines risk as a ‘situation involving exposure to danger’. History is littered with a roll-call of great entrepreneurs who have gone bankrupt, been rejected, had to start again... but those same - great – entrepreneurs developed resilience from their endeavours. They realised that in order to succeed and to reap the rewards of successful business, they had to bounce back, dust themselves down and keep going. But most of all they realised they had to keep taking risks!

Taking risks is the key factor in developing as a person – and in developing a business. Overcoming the fear of what negative outcome MIGHT occur if you do; replacing it with the positive attitude of what COULD happen if you do!

Becoming confident enough – and trusting ourselves – to take risks requires work, but the impact this can have on you, and thus your business – and your income – can be spectacular; your approach to your work becomes more measured and you feel more confident to take the calculated risks necessary to grow your business. You start to trust yourself, believe in yourself and you start making the right decisions to grow your business, grow yourself and live your dreams; WHATEVER they are. Coaching offers an impartial and highly effective way to help you find the necessary strength and character within yourself and gives you the tools and accountability to turn insight and ideas into effective action and positive results.


To become the highly successful coach you see today, Shane draws on 30 years of business experience, the majority within key Marketing and Sales roles; two industries that rely heavily on people skills and the art of understanding why people are like they are, and why they do what they do.


His coaching is driven by a natural love of people and an obsession with self-development, improvement, success and ultimately happiness. Having read and studied practically every book, methodology and individual in the field, Shane’s style and process are underpinned by a Diploma in Emotional Intelligence from JCA Global. And my, does it work!

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We are living in unprecedented times and achieving your business goals has probably never been more challenging nor more important. To move your business and yourself forward, you have to think and sell differently. The truth is if you don’t take the time to develop your sales mindset and sales skills you won’t keep your cash flow and business activity at the right levels. If you feel that the struggle of taking your business to the next level of success and profitability lies inside of you… let’s talk.

Shane O'Byrne

Life & Business Coaching for the ambitious business owner

Our Sales, Confidence and Mindset Coaching includes

One-to-one coaching for confidence

Belief resilience

Improving emotional intelligence

Enhancing your communication skills

Sales and business coaching to hep you achieve your goals

Help you overcome stress and anxiety to help you become the best version of yourself

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For over ten years I have provided entrepreneurs and small business owners with the tools, strategies and confidence to improve their inner beliefs and achieve the level of success they want.

Let's talk

But don’t just take our work for it. See what our customers have to say…

"When I met Shane my confidence was at an all time low and I was struggling with the life that comes with those thoughts, feelings and general state of mind. From our interrogative discussions we created a structured plan which he supported with encouragement and guidance all of which set me on the way to rebuilding my confidence, achieving my goals and rebuilding my life."
VivienneBerkshire
Vivienne testimonial shane
"Following a grim health diagnosis I thought it was the end of the road for me. I have always been a 'glass half empty' kind of person and this knocked me considerably. I contacted Shane and used his services to set me on a different path. I had another shot and it was with his ongoing guidance, advice, support and genuine insight he helped me put perspective into my situation and start back on the road to recovery which thankfully has taken a much more positive direction."
KarenDorset
Karen testimonial shane
"I was drifting along in a dead-end job when I approached Shane with my dream which was to get into the Police Force. Shane had been recommended to me by an acquaintance so I thought why not? I did not have the confidence, knowledge, experience or even any kind of plan to get me there. I was nearly 40 years old and thought I didn't stand a chance. Shane changed all of that. He learned about me and how I think and set me achievable targets in preparation. He helped me create a structured plan to tackle each stage of the process, working with me to build resilience, job knowledge and above all confidence in my own ability. All of this worked and came together. I became a Police Officer on 23rd November 2019 and it was the best career move I have ever made. I then worked with Shane through my initial training. It was tough and I doubted myself at times. However, he helped me see my worth and how far I had come both physically and mentally and it worked. I passed out from training school on 12th March 2020 and have never looked back."
JaimieHampshire
Jaimie testimonial shane
"It was an absolute pleasure to meet Shane and to receive coaching from him. Shane was very engaging and I felt totally comfortable in discussing my needs and career aspirations. I felt that Shane believed in me and he gave me such great encouragement and support. Would fully recommend Shane and his coaching style."
JodyBirmingham
Jody testimonial shane
"I cannot thank Shane enough for the support that he has given me during my coaching sessions. I was sceptical before starting the sessions having experienced coaching over the years and had the mind-set of ‘I know all of this and nothing has worked before’ however as soon as I met Shane I knew that this was going to be a very different experience. From the moment we met, Shane was warm, engaging and encouraging – for the first time in a long time, I felt that someone had listened to me and understood me and the deep-rooted emotions that I was feeling. Shane took the time to listen to me and provided me with resources to help guide me through. He made me look at myself in a completely different way and got me thinking in more depth about my life goals and choices by asking me questions that I had not thought about before. I have noticed a positive change in myself, as have my family and colleagues. I cannot recommend Shane highly enough as a coach – his enthusiasm and positivity is infectious."
JulietBirmingham
Juliet testimonial shane
I worked with Shane to help me prepare for a significant opportunity for promotion. Shane provided me with lots of different techniques to build and improve my confidence, which made me feel a lot more prepared for the interview process. I went on and secured the job and really felt that Shane's coaching helped me on the big day. Thank you.
GaryBirmingham
Gary testimonial shane

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